Dropshipping and Payment Gateway Guide for E-commerce Stores in Pakistan 2025
Introduction
Dropshipping has gained popularity in Pakistan as an e-commerce business model, allowing entrepreneurs to sell products without holding inventory. However, setting up a successful dropshipping store in Pakistan comes with challenges, particularly in payment gateways and government regulations. This guide will provide a step-by-step approach to launching a dropshipping business in Pakistan, including store registration, payment gateway integration, and managing cash-on-delivery (COD) concerns.
Step 1: Registering Your E-commerce Store with Government Authorities
To operate legally in Pakistan, registering your business with the relevant government bodies is crucial.
1.1 Federal Board of Revenue (FBR) Registration
- Visit the FBR website (https://www.fbr.gov.pk) and create an account.
- Apply for a National Tax Number (NTN) as an individual or business entity.
- Register for Sales Tax (STRN) if applicable.
- File your Tax Returns annually to maintain compliance.
1.2 Securities and Exchange Commission of Pakistan (SECP) Registration
- If you plan to run a large-scale business, register your company as a Private Limited (Pvt. Ltd.) or Sole Proprietorship.
- Visit SECP's online portal for registration and legal documentation.
1.3 Other Regulatory Bodies
- Pakistan Software Export Board (PSEB): If selling digital goods/services.
- Provincial Tax Authorities: Required for operating within specific provinces.
Step 2: Understanding Payment Gateway Challenges in Pakistan
One of the major obstacles for e-commerce in Pakistan is payment gateway integration. Many international payment processors like PayPal and Stripe do not operate in Pakistan. Here’s how you can handle online transactions:
2.1 Available Payment Gateways in Pakistan
- SafePay (https://safepay.pk)
- PayFast (https://www.payfast.pk)
- JazzCash & EasyPaisa Merchant Accounts
- Bank Transfer & Direct Deposits
- Cash on Delivery (COD) (Most commonly used but high return rates)
2.2 How to Integrate SafePay & PayFast
- Register an account on SafePay/PayFast.
- Submit business documents (NTN, store inventory proof, invoices).
- Integrate API into Shopify or WooCommerce.
- Test transactions and verify integration.
Note: SafePay and PayFast require verification of inventory and tax compliance, which can be a hurdle for new businesses.
Step 3: Credit Card Payment Solutions in Pakistan
For stores that want to accept credit/debit card payments, the following options are available:
3.1 Credit Card Payment Gateway Options
- HBL Payment Gateway
- MCB eGate
- UBL Digital Gateway
- Standard Chartered Payment Services
3.2 How to Get a Merchant Account for Credit Card Payments
Open a business account in HBL, MCB, or UBL.
Request a merchant account and submit required documents (business registration, tax certificates, store details).
Integrate the provided API into your store.
Step 4: Setting Up a Shopify or WooCommerce Store in Pakistan
4.1 Shopify Setup Guide
- Register an account on Shopify.com.
- Select a theme and add products.
- Choose a payment method (SafePay, COD, etc.).
- Configure shipping settings for local and international orders.
- Optimize SEO and marketing.
4.2 WooCommerce Setup Guide
- Install WordPress & WooCommerce plugin.
- Configure store settings, taxes, and shipping.
- Add SafePay, PayFast, JazzCash, or COD as payment methods.
- Launch the store and start marketing.
Step 5: Dropshipping in Pakistan – Challenges & Solutions
5.1 Challenges in Dropshipping
- Strict verification requirements by major dropshipping suppliers.
- Slow delivery times causing high order cancellations.
- Customs regulations & import duties.
- Affidavit requirement for account setup with AliExpress and other suppliers.
5.2 Best Dropshipping Suppliers for Pakistan
- AliExpress Dropshipping Center
- CJ Dropshipping
- SaleHoo
- Modalyst
5.3 Handling Cash on Delivery (COD) Issues
- Work with trusted courier services (TCS, Leopards, CallCourier).
- Confirm customer orders before dispatch.
- Offer partial upfront payments to reduce return rates.
Step 6: Affiliate Marketing & Reselling in Pakistan
For those who want to create a store selling affiliate products, it is essential to choose the right platform and method.
6.1 Selling Affiliate Products on Your Store
- Join affiliate programs like Amazon, Daraz, AliExpress.
- List affiliate products on your store.
- Use SEO & paid ads to drive traffic.
6.2 Registering an E-commerce Business for Affiliate Marketing
- Since affiliate marketing is not considered direct selling, FBR registration might not be mandatory.
- Use international payment methods (Payoneer, Wise) for receiving commissions.
Conclusion
Launching a successful e-commerce store in Pakistan through dropshipping or affiliate marketing requires careful planning, legal compliance, and the right payment gateway setup.
Key Takeaways:
- Register your store with FBR & SECP for legal operation.
- Choose a suitable payment gateway like SafePay or PayFast.
- Set up a store on Shopify or WooCommerce with reliable suppliers.
- Manage COD risks to minimize order cancellations.
- Use affiliate marketing for passive income without inventory management.
By following these steps, you can build a profitable e-commerce store in Pakistan despite the challenges. 🚀
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